SCALLYWAGS

Scallywags Pet Services, LLC came to Sweetgum as a newly formed pet services company in need of a brand identity that encompassed their professional conduct, playful attitude, friendly nature, and breadth of services. We developed the brand promise that Scallywags will keep your pet’s tail wagging while you’re away, which became the foundation of the following brand identity deliverables:

• Logo

• A professional logo that imparts the breadth of animals serviced, including domestic pets and farm animals, with a playful twist showing the backside of the animals with wag marks around the tails

• Tagline

• “Keep their tails waggin’”

• Color palette

• Primary cool colors with a calming effect yet bright enough to fit the fun personality with accents of a bright, warm color to grab attention

• Typography & Tone of Voice

• Playful and conversational yet professional fonts and tone of voice

This brand identity was then extended to the following promotional materials and collateral to drive awareness of the new business and new client acquisition:

• Business-to-Business & Client Business Cards
• Facebook page profile and cover pictures
• Trifold Brochure
• Flyer with contact tear-offs
• Apparel (shirts, sweatshirts, and more)